Snellman Counsel to Atria in the Acquisition of the Swedish Convenience Food Business Gooh

Snellman acted as counsel to Atria in the acquisition of the Swedish convenience food business Gooh.

Gooh is part of Lantmännen Cerealia and a clear market leader in the fresh micromeals product segment in the Swedish retail trade with a market share of around 25 per cent. The acquisition fits with Atria Group’s strategic goal of expanding in the convenience food segment. Closing of the transaction is subject to regulatory approval.

Snellman’s advisory team comprised Claes Kjellberg, Jonas Sjöberg, Nadine Lågland, Carl Tengblad, and Elin Boman (Private M&A), Mikael Stabo, and Angelica Berntsson (Real Assets), Peter Forsberg, and Lars Lundgren (Competition and Regulatory), Anna Ribenfors, and Olof Östman (IP and Technology) and Lisa Pålsson (Employment).

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