In this second edition, we examine some topical issues within the fashion industry, including how to use environmental marketing claims correctly and how to take advantage of AI solutions in the context of e-commerce. We also take a look at recent branding trends and the impact they have on brand protection. We also discuss what aspects should be taken into consideration before selling a trademark comprising a person’s own name. Furthermore, we look into the different outsourcing models and the ways in which they can help fashion industry players to gain access to cutting-edge innovations and market-leading know-how.
Snellman’s retail and fashion lawyers provide innovation and flexibility in an increasingly complex legal and regulatory environment. We have experts from different legal disciplines to proactively guide you with thoughtful business planning and creative strategies to address the emerging legal issues the retail and fashion industries are facing.
We hope you enjoy the second edition of the Snellman Fashion Law Review!
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