Jessica is part of Snellman’s IP & Technology practice. Her practice focuses on e-commerce, consumer protection, marketing, gambling, data, and privacy. In addition, she advises on IT, outsourcing, media, telecommunications, and intellectual property law. She regularly drafts and negotiates commercial agreements within her fields of expertise. Jessica also advises clients on M&A in the field of IP & technology.
Swedish Counsel to the Marshall Family in the Creation of the Marshall Group Together with Zound Industries
2023
Snellman acted as Swedish counsel to the Marshall Family, along with Geoffrey Leaver Solicitors, who advised the Marshall Family on the deal itself including all UK aspects of the transaction, in the sale of Marshall Amplification to Zound Industries, in connection with which the Marshall Family will become the largest shareholder of the newly formed Marshall Group.
Since 2010, Zound Industries has been bringing the Marshall brand to a global consumer audience through its range of headphones and wireless speakers sold in over 90 countries. This deal represents the moment that the iconic British brand and its partner, one of Sweden’s most successful profitable growth companies, come together to build the most exciting audio tech powerhouse.
The Marshall Family will own 24% of the newly formed Marshall Group, with Terry Marshall and Victoria Marshall joining the board of the Marshall Group.
The Snellman team included Ola Åhman, Claes Kjellberg, Douglas Essehorn, Anna Nordin Pettersson, Marc Tevell de Falck, and Carl Tengblad (M&A), Jessica Tressfeldt and Louise Nordback (IP & Tech), Ebba Sjölin (Finance), and Lisa Pålsson (Employment).
Snellman Counsel to the Power Group in Establishing Its Partnership with MediaMarktSaturn
2023
Snellman acted as counsel to the Northern European electronics retailer Power International AS and its subsidiary Power Retail Sweden AB (the “Power Group”), in its acquisition of MediaMarkt Sweden, Europe’s leading retailer of home electronics, and thereby in the establishment of the new partnership between the Power Group and MediaMarkt.
Snellman’s core team included Richard Åkerman, Miklos Kovacs Kal, Nicolina Hultgren Farsani, Tanja Schnitt and Alexander Lindqvist (Private M&A), Peter Forsberg, and Emma Fröderberg Shaiek (Competition & Regulatory), Jenny Lundberg and Josephine Lindgren (Employment), Mikael Stabo and Andreas Wingren (Real Assets), Anna Ribenfors and Jessica Tressfeldt (IP & Technology), and Ebba Sjölin (Finance & Restructuring).
Snellman Counsel to Schaeffler in Its Investment in the Green Impact Company H2 Green Steel
2022
Snellman acted as counsel to Schaeffler, a leading global supplier to the automotive and industrial sectors and one of the world’s largest family companies, in its investment in the Swedish green impact company H2 Green Steel. H2 Green Steel is securing a total amount of EUR 190 million, in the first close of the series B equity financing from a selected group of investors. H2 Green Steel was founded in 2020 with the ambition to accelerate the decarbonisation of the steel industry using green hydrogen.
Snellmans core team included Johanna Wärnberg, Nicolina Hultgren Farsani, Emma Andersson (Private M&A), Andreas Wingren (Real Estate), Josephine Lindgren, Lisa Pålsson (Employment), Jessica Tressfeldt (IP & Technology), Maria Landtman, and Emmi Nuutila (Projects and Construction).
Snellman Counsel to Paulig in Their Strategic Digitalisation Programme
2022
Snellman acted as a counsel to Paulig, a family-owned international company in the food and beverage industry, in their strategic digitalisation programme. We assisted Paulig with drafting and negotiating implementation project agreements and licence and cloud service agreements with international vendors of Enterprise Resource Planning Systems (ERP), Manufacturing Execution Systems (MES), and Integrated Business Planning (IBP) software.
“We at Paulig are confident that our contracts going forward will support a successful journey with our vendors due to the professional and high quality work by Snellman’s team”, says Marika Lindström, Chief Information Officer at Paulig.
This is the fifth large-scale strategic digitalisation project in the past three years in which Snellman’s IP & Technology team has acted as counsel. The total value of these technology/digitalisation projects exceeds EUR 12 billion.
Snellman Counsel to the Kingdom of Sweden in the Sale of Metria AB
2022
Snellman acted as counsel to the Kingdom of Sweden in the sale of Metria AB to Sikri Holding AS.
Metria is a Swedish provider of GIS, geodata, business and real estate information and planning and surveying services to authorities, municipalities and companies. Metria was established in 2011 following a corporatization of a division of the Swedish Mapping, Cadastral and Land Registration Authority (Sw. Lantmäteriet).
Snellman’s core advisory team comprised Claes Kjellberg, Johanna Wärnberg, Douglas Essehorn, Alexander Lindqvist, Nicolina Hultgren Farsani, and Anna Wahlbeck (Private M&A), Peter Forsberg, Oskar Helsing and Lars Lundgren (Competition & Procurement), Andreas Wingren (Real Estate), Jenny Lundberg and Lisa Pålsson (Employment), Elisabeth Vestin and Jessica Tressfeldt (IP & Tech), and Julia Nordgren (Dispute Resolution).
Snellman Counsel to Fazer Group in Its Acquisition of Trensums Food
2021
Nordic Law Firm Snellman acted as counsel to Fazer Group in its acquisition of Trensums Food, a Swedish market-leading producer of plant-based drinks, with a strategic focus on oat drinks. Trensums Food, together with its fully owned subsidiary, generated 779 MSEK (about 77 MEUR) of net sales in the fiscal year ending April 2021. The acquisition is a further step in the implementation of Fazer Group’s growth strategy and ambition to become one of the leading players in non-dairy and plant-based food in Northern Europe. The transaction is subject to Swedish Competition Authority approval.
Trensums Food is a growth company and a leading player in liquid plant-based foods with oat drinks as its main focus. The company was the first in the world to commercially produce oat drinks and today Trensums Food sells its oat drinks to a large part of the world. In recent years, Trensums Food has invested in expanded capacity based on strong demand, which continues to grow – setting the stage for further growth in the future.
Fazer Group, the Food Experience Company, focuses on fast-moving consumer goods, operates in eight countries and exports to around 40 countries. In 2020, Fazer Group had net sales of 1.1 billion euros and almost 8,500 employees. Fazer Group’s operations comply with ethical principles that are based on the Fazer Group’s values and the UN Global Compact.
For further information, please refer to Fazer Group’s press release here.
Our core advisory team included Richard Åkerman, Miklos Kovacs Kal, Jonas Sjöberg, Iiris Ikkelä and Emma Andersson (M&A), Mikael Stabo and Andreas Wingren (Real Assets), Jessica Tressfeldt (IP & Tech), Josephine Lindgren (Employment) and David Olander (Competition).
Snellman Counsel to SEB Private Equity in Its Partnership with Eatery
2021
Snellman acted as counsel to SEB Private Equity in its investment in and partnership with Eatery. Eatery is a Swedish fast-growing concept chain with conferences, restaurants, cafés, evening restaurants, and food delivery to the public sector. Eatery has eight restaurants and conference facilities and ten production kitchens. SEB Private Equity is part of SEB, which focuses on developing companies such as Eatery through close collaboration with entrepreneurs and management teams.
Our advisory team included Mikael Klang, Jonas Sjöberg, Ebba Almén and Alexander Lindqvist (Private M&A); Caroline Sundberg and Jessica Tressfeldt (IP & Technology); Jenny Lundberg, Josephine Lindgren, and Lisa Pålsson (Employment); and Andreas Wingren (Real Assets).
Snellman Counsel to IK in its Partnership with Mecenat
2021
Snellman acted as counsel to funds advised by IK Investment Partners (“IK”) in its investment in Mecenat Holding AB.
Mecenat is a leading marketing technology company that promotes unique discounts to its community of students and young professionals. Mecenat operates across Sweden with over 4,500 vendors offering discounts and deals to more than 1.2 million students and recent graduates. IK is a pan-European private equity firm focused on investments in the Benelux countries, the DACH countries, France, the Nordic countries, and the UK. IK supports companies with strong underlying potential, partnering with management teams and investors to create robust, well-positioned businesses with excellent long-term prospects.
For further information, please refer to IK’s press release here.
Our core advisory team included Johanna Wärnberg, Miklos Kovacs Kal, and Douglas Essehorn (Private M&A), Jessica Tressfeldt (IP & Tech), and Fredrik Olsson and Albert Danielsson (Finance).
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