Nordic Law Firm Snellman acted as counsel to Fazer Group in its acquisition of Trensums Food, a Swedish market-leading producer of plant-based drinks, with a strategic focus on oat drinks. Trensums Food, together with its fully owned subsidiary, generated 779 MSEK (about 77 MEUR) of net sales in the fiscal year ending April 2021. The acquisition is a further step in the implementation of Fazer Group’s growth strategy and ambition to become one of the leading players in non-dairy and plant-based food in Northern Europe. The transaction is subject to Swedish Competition Authority approval.
Trensums Food is a growth company and a leading player in liquid plant-based foods with oat drinks as its main focus. The company was the first in the world to commercially produce oat drinks and today Trensums Food sells its oat drinks to a large part of the world. In recent years, Trensums Food has invested in expanded capacity based on strong demand, which continues to grow – setting the stage for further growth in the future.
Fazer Group, the Food Experience Company, focuses on fast-moving consumer goods, operates in eight countries and exports to around 40 countries. In 2020, Fazer Group had net sales of 1.1 billion euros and almost 8,500 employees. Fazer Group’s operations comply with ethical principles that are based on the Fazer Group’s values and the UN Global Compact.
For further information, please refer to Fazer Group’s press release here.
Our core advisory team included Richard Åkerman, Miklos Kovacs Kal, Jonas Sjöberg, Iiris Ikkelä and Emma Andersson (M&A), Mikael Stabo and Andreas Wingren (Real Assets), Jessica Tressfeldt (IP & Tech), Josephine Lindgren (Employment) and David Olander (Competition).
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